WHAT IS KEYWORDS IN DIGITAL MARKETING?

WHAT DIGITAL MARKETING MEANS?

You may know the basics of digital marketing or have even set up a social media campaign.so the question is what is DIGITAL MARKETING?
 Digital Marketing could be defined as the means of marketing using digital channels, devices and platforms regardless of whether they are online or not. Digital marketing uses all the channels available in the digital media to get information to customers, and it does not limit itself to the Internet. Examples of digital marketing media channels may include marketing via sms text messages, podcasts and mobile applications. For instance an iPhone app may work independently after it has been downloaded, thus this kind of media channel is considered as digital marketing. 

WHAT IS KEYWORDS?

Keywords: Keywords are words that are used to search information in Search Engines that refers to a specific topic 

 Categories of Keywords: 

1. Single Words Keyword of Single word does not help to target a specific page for a specific audience. It is a form of a keyword used to search a single piece of product or information. Although, Keyword of Single word helps in bringing huge traffic but these terms are mostly not relevant these days, as, searchers mostly use two or three keyword to find out their required information. Example – Hotel, DSIM, Football, Restaurant etc

 2. Multi Word Multiple keywords are searches that are more than one or two. Keyword of Multiple words, more often than not are location specific and related to geographic area of your intended services or products. Examples – Luxury hotel, second hand cars, Chinese restaurant, DSIM training etc 

3. Long Tail Those Keywords which are query based or long sentences type are categorized into long and query based keywords. For example: how to drive a car, where to find cheap land, learn internet marketing in a week

 4. Purchase Based Purchase intent keywords are action based terms searchers use when ready to buy products or services  For example: buy car online, purchase villa at less price

 5. Location Based Keywords that are location specific and the keywords can be targeted for regional search engines. Normally local keywords are specific to your languages and targeted country. Example for local keywords – Web design London, SEO New York

 6. Seasonal Keywords occur only at certain times in the year. A good example is a greeting card website and seasonal product-selling website. Seasonal Keywords competition changes based on the volume of the search. During Christmas, users will be searching for Christmas greeting cards and Christmas gifts. Other than November and December these keywords will have least importance. 

TOOL TO FIND KEYWORDS 

To select your keywords you can use: 

1. Google Keyword Planner 

2. Ubersuggest 

 Google Keyword Planner: Keyword Planner is Google’s own tool, originally devised to help find and manage relevant keywords for PPC campaigns. The tool however is also useful to find keyword opportunities for SEO.

 Keyword Planner allows you to perform a number of different tasks:

 1. Search for new keyword and ad group ideas. This option allows you to find new keywords based on a seed keyword, website or your niche.

 2. Get search volume for a list of keywords or group them into ad groups. This is a useful tool if you already have a list of keywords and want to find out how many people search for them on average. 

3. Get traffic forecasts for a list of keywords. This feature only applies to Adwords advertisers allowing them to assess traffic forecasts for a given keyword. In reality, this option isn’t useful for SEO. 

4. Multiply keywords lists to get new keyword ideas. The last tool allows you to mashup different key terms to identify relevant keywords. 

Ubersuggest: Ubersuggest is one of these tools which is used to perform a keyword research. As the name says, it provides much more than just suggestion on keywords. Ubersuggest takes your keywords and extracts suggestions by adding a word or two in front of it. It provides us as many ideas as possible from the keywords you type. Another feature that can be utilized is the option to expand keyword searches further to have more ideas.

What is Online betting id ?

In India everybody loves to play cricket and watch cricket.Presently you can play web based games or in different ways we can say that you can play online betting now on your phone , PCs and so on. Online betting id is a new trend. Online cricket betting has become increasingly popular over the years, with fans of the sport being able to place bets on matches and tournaments from the comfort of their own homes. In order to take part in online cricket betting, you will need to create an account with an online betting site, which will provide you with an online betting ID. This ID is unique to you and will be used to place bets and keep track of your winnings and losses.

There are many online betting sites that offer online cricket betting id ,online cricket id and online casino id . but it's important to choose a reputable site that is licensed and regulated.Our website is one such site that is trusted by cricket fans around the world. They offer a safe and secure platform for online betting, with a huge range of betting options.

To create an online cricket  ID with our website, simply visit their website and click on the 'get id now' button. You will then be asked to provide some personal details, such as your name, address, and email address. Once you have registered and created your online cricket betting ID, you can start placing bets on your favourite cricket matches and tournaments.

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